REmade: A second wind for retail media, and Colin Lewis explains Amazon

Welcome to Friday’s edition of Unmade. With the REmade – Retail Media Unmade conference just five days away, we offer a retail media-focused end to our week. And further down, the Unmade Index hovers on the threshold of a 40% decline.

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Back to the Future with Roger Dunn

In each REmade newsletter we feature a Q&A with a key player in the retail media space. Our guest today is CitrusAd’s senior VP of business development Roger Dunn.

What has changed this year?

Retail media has been in market for some time now, either in its original form of trade marketing that goes back many decades, or the new digitised version that is now rapidly expanding across the Australian retail landscape. However, it does feel like we’re having a second wind – perhaps we can call it retail media 2.0 – with the concept spreading to new verticals and delivering more diversity in the types of program we’re seeing launch. There are more meaningful and widespread conversations around connected TV and digital out of home being part of the inventory mix, with greater boardroom understanding and buy-in when it comes to investing in the people and infrastructure to stand-up monetisation programs.