REmade: Why retail media is the trojan horse of marketing


Welcome to the latest edition of the REmade newsletter, sister publication to our REmade conference, where the retail media community comes together.

It’s never to early to hold the date, so please save Tuesday October 1 in your calendar now for the third edition of REmade.

In this edition, IPG Mediabrands’ head of commerce Hope Williams on AI-powered shoppers, and Colin Lewis on why agencies need to beware the Trojan horse of retail media. Plus ARN Media sinks on the Unmade Index after Southern Cross Austereo (gently) rebuffs its advances.

If you’re not already subscribed to the REmade newsletter and a kind colleague sent this to you, make sure you stay in the loop with all things retail media. Subscribe so you don’t miss the next one.

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