Rethinking Mamamia

Welcome to Unmade, written on a bright, beautiful Thursday morning at Sisters Beach, Tasmania.

This morning’s writing soundtrack: Van Morrison – Astral Weeks. It’s always felt like one of those albums beloved by people slightly more sophisticated than me.

Speaking of which, happy National Frappe Day. I’m so basic I’ve never had one in my life.

Apologies this is arriving slightly later than my planned 9.10am Eastern arrival. After Tuesday’s Facebook outage, Substack went down for a while, at an inopportune moment this morning. I didn’t factor that into this week’s experiment of early starts to write everything shortly before sending.

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.