‘See the person not the stereotype’: Comms specialist launches anti-ageism awareness campaign
A new awareness campaign challenging stereotypes of professionals over the age of 50 has launched, led by communications and job search specialist and owner of Dare Group Australia, Sue Parker.
With the aim of dispelling age stereotypes, ‘See The Person Not The Stereotype’ asks businesses not to overlook older Australians during recruitment processes, and reminds older professionals to scrap any self-limiting beliefs.
With 33% of Australians over 50 experiencing work and job-related age discrimination according to the World Health Organisation and EveryAGE Counts, compared to 20% across all generations, entrenched stereotypes and prejudices are evident.
Age seems to be the one stereotype that people don’t even realise is a stereotype yet. This positive way of getting attention to the issue is a great initiative. I think you’ll find plenty of men over 50 also being overlooked, but with women in our industry in the minority in senior and creative roles in the first place it is exacerbated all the more, for sure. I’d love to see everyone accepted and embraced for their authenticity and talent rather than someone else’s judgement or limitation.
It’s very refreshing to see that none of the 16 people in the photos are over-looked are males.