Seems you can put a price on love: Valentine’s Day spend drops 9.3%

Maybe things aren’t feeling too romantic at the moment out there, or maybe it’s just that budgets are tighter, but Australian Valentine’s Day spend dropped by 9.3% this year across the nation.

This is according to data released by Nielsen Consumer and Media View, who sampled almost 30,00 Australians, 14 and over. This is a self-reporting study, so the figures may be bloated – but the average spend was down across all states yesterday.