Six things I didn’t know about publishing

Welcome to Unmade, the first (and perhaps last) time I’ll send an email on a Sunday. I doubt this will be the regular timing, but as you know, I’m still experimenting. Friday afternoon’s outing, in which I looked at journalists’ problematic relationship with Twitter had a slightly lower open rate (although it’s since had more than a thousand views), so I think we can safely rule that out of the regular routine. Still, it’s all data, so we’ll see.

There are 868 of us now, by the way.

As I said last week, as Unmade develops, most of the content of this newsletter will be focused around the evolution of the Australian media and marketing world.

Much of that thinking was honed by my work last year writing my book Media Unmade. So for the first few posts I’ll be looking backwards a little too.