Spinach’s Ben Willee on the meaning of Nine’s Olympics win, why it’s okay to say the R-word, and loyalty in a fickle industry

Welcome to an interview-led edition of Unmade. Today’s primary focus is Melbourne media veteran Ben Willee

Below, there’s also the latest from The Unmade Index. This week has seen Ooh Media leave Seven West Media’s valuation in the dust.

Unmade’s paying members get access to our full archive, which goes behind a paywall after a two months. They also receive a preferential price on tickets to our events including RE:Made – Retail Media Unmade which is two weeks from today. The full program is now live.

The man from Spinach

For a second week in a row, Unmade’s podcast features a Melbourne based media expert called Ben. This week’s guest is Ben Willee, GM and media director of the WPP-aligned Spinach Advertising. Willee has been with Spinach for the last 11 years. Earlier in his career he spent a decade with IPG’s Initiative, in London and Melbourne.