Start the Week: Foxtel weighed up name change; InStyle returns; Tourism Australia back in the marketing business

Welcome to Unmade, written at sunrise at beautiful Sisters Beach, Tasmania.

Happy National Ferris Wheel Day. Can there be any finer representation of Melbourne than the observation wheel, with its commanding views of the M2, the train tracks and a couple of very fine car parks. Why on earth did it die?

Today’s writing soundtrack: Triple M Classic Rock.

Monday’s Start the Week edition of Unmade is where we to run an eye over the media and marketing sections of the major newspapers, which are published on a Monday. Today: Marketing strategy at Foxtel, a creative agency revives InStyle and Tourism Australia comes out of hibernation.