StW: Media’s ‘extinction level event’; What to expect from SCA’s financials; Another Google AI brand blunder

Welcome to Start the Week, our Monday scene-setter for the week ahead.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;

• A complimentary invitation to Unmade’s Compass event;