Public service broadcasters take up a unique position within the media landscape. With strict editorial guidelines and non-commercial interests, the BBC and ABC have been two of the most trusted brands in and outside media for some time. But, will the recent lapses have a longer term impact on the brands than commercial competitors? Mumbrella’s Calum Jaspan investigates.
With the ABC and BBC both forced to apologise, how does brand management for public broadcasters differ?
