Going viral can be a great result in marketing, not always a good thing in your personal life, and sometimes a good launchpad for content – depending on the response. Mumbrella’s Hannah Blackiston speaks with Ludo Studio’s Daley Pearson and ABC’s Que Minh Luu about Content, their new vertical made-for-mobile show which managed to go viral with its first episode.
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Content: How the ABC engineered a viral success with a show about going viral
