Adobe Summit

How a pink elephant helped this major bank’s rebrand become ‘a big success’

‘If that went away, that would be horrific’: Why GenAI will help, not hinder, creatives

‘If you’re going to go big, make sure you don’t make a mistake’: What brand marketers can learn from the Major League Baseball

Adobe pledges to ‘raise the bar’ for marketers with new AI innovations

Protests, AI and blackjack: reporting live from Adobe in Las Vegas

Adobe reveals new AI tools to be integrated natively across its product suite

Donny Osmond’s diplomatic incident 1

Data analytics is ‘no longer a specialist skill’ 1

‘Brands must disrupt themselves to keep customers’ says Rencher at Adobe Summit

Photo diary: Anatomy of a press junket 5

Retailers urged to get more creative with imagery to win search wars

ESPN: Industry needs proper metric for online video to stop relying on ‘Frankenmetrics’

A round of applause for Captain Risky

Smart watches predicted to become the ‘remote control’ for our lives 3

Millennial tag is a form of ageism and is dividing the marketing industry says panel of young guns 7

NAB digital head admits transitioning culture of bank has been ‘really hard’

So Michael Keaton, why didn’t you win the Best Actor Oscar?