Smart watches predicted to become the ‘remote control’ for our lives

(r-l) Aseem Chandra, Adobe,; Jody Giles, Under Armour; Suresh Bathini, Sony Entertainment;
Brent Hieggelke, Urban Airship

Smart watches will become the “remote control for the remote control four our lives” according to one technologist, whilst a senior executive at Under Armour has said it is a tech brand, not a clothing brand.

During a panel discussing the internet of things at the Adobe Summit overnight mobile evangelist Brent Hieggelke warned as connected devices become more common brands are going to need to become more strategic about the messages they push to consumers, but said “when they’re relevant they’re life savers”.

“On average at the moment people have 100 apps on their phone, and we’re probably going to have an app for every single device,” he said.