AMR

WPP merges research arms AMR and Colmar Brunton Abigail Dawson

WPP AUNZ has merged two of its research agencies, AMR and Colmar Brunton, to become Colmar Brunton. The mergers comes just months after the holding group merged ad agencies JWT and Wunderman and VML and Y&R. The new Colmar Brunton will be lead by its current CEO Joan You...

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