audience measurement

A new normal for digital media requires a new way to measure audiences

What do publishers and agencies need to do to change the magazine audience conversation? 1

iPhone 7: how the internet reacted to Apple pulling the headphone plug 2

Are Aussie publishers prepared for the invasion of the global hordes? 12

Commercial network sales bosses give mixed views on measuring streaming rivals with TV 15

Nielsen overhauls online measurement with mobile, daily rankings and bigger audience samples 6

Val Morgan eyes second screen cinema app, pledges blockbuster audiences for 2015 3

Nielsen ‘regrets’ nine month error which saw Ninemsn video views doubled 3

Music streaming audience measurement ‘by end of year’ as iHeart Radio releases first local data

IAB dismisses page impression metric in search for best online measurement

Mumbo Report: IAB’s Paul Fisher on the digital landscape 3