Val Morgan eyes second screen cinema app, pledges blockbuster audiences for 2015
Jurassic World will screen in 2015
The cinema advertising side of sales house Val Morgan is eyeing second screen advertising play to launch next year, while the outdoor arm of the company launched a new audience measurement system for its digital signs called DART.
Whilst advertising revenues have been a lot softer for cinema this year than in 2014, with the latest set of SMI data showing ad revenues from agencies down 44 per cent on August last year, managing director for cinemas Daniel Hill said those figures were not consistent with the numbers they had seen through the business.
“SMI data is not always that accurate, and certainly there’s a lot that happened this time last year with the Federal Election which helped boost the numbers,” he added, but admitted it had been a “softer” year for ad sales.
It feels like they’re confused around exactly what a “second screen” is.
I might be wrong, but unless they are using the app while watching a movie, and interacting with that movie, then it is just an app.
Using it to interact with things in the foyer doesn’t make it the second screen, in fact, it makes it the first screen.
Stopped going to the cinema because of all the ads. 1080p torrents don’t have any.
Harry, you beat me to it.
I read the article headline in the hope that I would be able to download the movie to my phone or tablet and watch it when I want.
I’d probably pay for that too…