On Tuesday, Nagi Maehashi of Recipe Tin Eats accused Brooke Bellamy of Brooki Bakehouse of plagiarising recipes in her book, Bake With Brooki, published by Penguin. The book has sold close to 100,000 copies, and Maehashi claims Penguin dismissed her claims. Now she has lawyered up, and gone public. PR crisis expert Sally Branson examines how the whole mess could have been avoided.
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Brooki Bakehouse vs Recipe Tin Eats: Neglect fuels full-blown crisis
