Brian Hogan

Readership metric EMMA extended for a further five years Zoe Samios

The Readerships Works has locked in an additional five year contract with Ipsos and Nielsen for readership metric Enhanced Media Metrics Australia (EMMA), with Nielsen now responsible for over-laying product data. EMMA was launched by the newspaper industry five years ago as an alternat...

Opinion

EMMA’s readership survey is more than ‘good news and stability’

9 years ago

7

News

Liz Harley departs Mindshare after 13 years for new role at Ipsos

10 years ago

4

News

ASTRA begins search for new CEO

14 years ago

2

News

Marketers bang the regional TV drum in new campaign

15 years ago

F.Y.I.

Regional TV Marketing’s new website goes live

15 years ago

1

News

Regional TV Marketing launches campaign targeting agencies and advertisers

16 years ago

2

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