ASTRA begins search for new CEO
The CEO of Australia’s pay TV body is to leave the organisation. Petra Buchanan has been boss of the Australian Subscription Television and Radio Association since 2009.
Her contract ends in September but at the request of the ASTRA Board she will stay in the role for another six months to assist with the transition period as the new CEO takes the reigns. Recent months have seen Australia’s two major subscription players merge with the coming together of Austar and Foxtel.
As you have adeptly pointed out, there’s not really much of a reason for ASTRA to exist any more, is there? I mean, they could call it the lobbying arm of Foxtel, but surely Foxtel already has lobbyists. You can’t have an association of 1.
I think you are right ant, it makes as much sense as a respresentative body for Australia Post. No representative body required.