B&T

BT launches campaign to 'Prepare for the Best'

Financial services company BT has launched a new campaign created by Host carrying the tagline 'Prepare for the best'. The lead ad is set in a positive future with an elderly couple. The ad works backwards to present day with the couple getting younger until the moment they sign with BT...

Shape 1

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.