Let’s study stats with Campaign Brief
Being a big hearted member of the trade press community, Mumbrella is always happy to help out fellow competitors if they’re forgetful.
So Dr Mumbo is delighted to reach out the hand of friendship to Campaign Brief after an accidental oversight.
The weekend saw Campaign Brief publish data on online traffic for all the trade press. And it was good news:
I think CB meant ‘ABA data’ not IAB data at the top. Easy acronym mistake.
Another strange thing about CB.
Although commenters have the opportunity to link their comments to a URL, hardly anyone does.
So, what ever the number of readers, there would seem to be no owners of businesses, no people who are proud to represent a business, no people who write blogs, not even any twitterers.
As an advertiser this would worry me just as much as tricky analytics.
You may jest, Mumbrella. But if you tell CB when it’s your birthday, they’ll post up a “Happy birthday” to you!
How’s that for powerful online journalism?
Full of press releases from New Zealand or some half-baked expat now anyway.
And the birthday thing. Jeez.
Good point Alexx. Things are pretty crook in Rookwood when they can’t even get a three-letter acronym correct.