Campaign Brief

The 2024 roundup: These were the biggest creative movements of the year

Live from Compass Melbourne: Can adland change for women?; get ready for rage; and ‘dumb’ cash giveaways in radio

The view from the road

Make it 16: As the industry rejects toxic trade platforms, support the same for our teens 1

BotW: Cancelling Campaign Brief; Nine’s underwhelming upfronts; Compass Perth

Pressure mounts as Leo Burnett, Saatchi & Saatchi, Special Australia and more pull the plug on Campaign Brief 5

StW: How Campaign Brief double glazed adland’s glass ceiling; Rape claim at Nine

A reckoning? 8

Agencies considering pulling out despite Campaign Brief apology; Questions arise around ‘pay to play’ model 12

Celebrate quiet strength, not loud achievement 1

StW: Campaign Brief ‘misogyny’; AI brings back dead stars; Aldi overtakes disgraced rivals on brand trust

Death threats aimed at F*ck the Cupcakes staff as vile comments surface on trade media 5

Marketing trade sites see steady growth in latest AMAA figures

Mumbrella climbs another 7% to 830,019 page impressions in latest audit figures

Mumbrella continues lead marketing trade titles with 24.9% jump for July 1

Mumbrella climbs by 14% to dominate amongst trade titles 6

Mumbrella leads marketing trade titles for traffic, as B&T returns to digital audit 4