Mumbrella leads marketing trade titles for traffic, as B&T returns to digital audit

Mumbrella continues to lead the pack for digital traffic amongst marketing trade publications, according to data newly released from the Audited Media Association of Australia (AMAA).

According to the independently audited numbers, Mumbrella averaged 9,135 unique daily browsers and 550,890 page impressions for the month of December.

Mumbrella’s daily UBs beat B&T’s 2,601 by over three times. The only other audited advertising industry title, Campaign Brief, achieved 2,279 UBs for December.

B&T’s maintained second place ahead of Campaign Brief with 173,005 page impressions to CB’s 153,024.