Mumbrella climbs by 14% to dominate amongst trade titles
Mumbrella’s page impressions climbed to 638,396 in January, up 14% from the month prior, data from the Audited Media Association of Australia (AMAA) shows.
In December last year, the title – which was bought by Diversified Communications – finished with 550,890 daily impressions.
Just because you got the most votes, doesn’t mean you’re the best. This article isn’t claiming that, but it’s certainly implying it.
Keep publishing web litter like this:
‘you-cant-buy-a-google-so-can-you-even-call-it-a-brand’
and readers will drop off real fast
Campaign Brief’s continually weak performance is a barometer for how bad it is in ad land right now.
Count the number of campaign PR announcements on CB – you’d be lucky to find more than 3-4 a month.
Sign of the times.
Dear Loves a sunrise on Instagram,
I think you mean 3-4 a day. So far this week there’s been 16 new campaigns on CB and I’m sure there will be a few more by the end of the day.
Once you learn to count you’ll find that Australia’s Adland is doing OK right now. It’s why we’re continually ranked Top 3 or 4 creative ad country in the world despite our small population.
Noticed CB hasn’t had any banner advertising lately.
Really … Page Impressions? Shorter but more numerous articles can see the PIs go up.
Unique Browsers … in a multi-device market? I suppose it might just reflect the possible maximum absolute number, but nothing like the real number on a typical day.
What a planner really wants to know is how much time did readers spend – how big is the audience on a typical day and how much time did they spend.
Your 638,396 PIs with an average Daily UB of 9,959, means an average of 64 PIs per UB. Across the 31 days of January is a tad over 2 PIs per day per UB.