Bauer ditches ‘Xcel’ as Sarah-Belle Murphy returns to take helm of publisher’s digital arm
Sarah-Belle Murphy, former executive manager of media product at REA, will return to Bauer Media as general manager of digital. Murphy is a replacement for Christian Fricke, Bauer Xcel’s managing director, who left the business late last year.
The Bauer Xcel brand – which was initially established as a separate business, with different costs and objectives – will no longer exist.With the brand disappearing, this could mean a more integrated approach for the publisher.
Deck Chairs. Titanic.
Congratulations and a great appointment. Sarah-Belle is a great operator in the media and digital worlds.
Congrats and good luck SBM. Great operator who can do great things. Let’s hope Bauer harnesses her strengths and capabilities. They sure need to.
Congratulations to Sarah-Belle, great move from Bauer.