Celebrate quiet strength, not loud achievement

If we want to evolve the industry and make it more inclusive, we need to change the narrative. Caroline Catterall, founder and CEO of Keep Left, explains.

I’m coming into the Campaign Brief brouhaha late and there’s a good reason for it.  

I didn’t spend the back end of last week (or the weekend) hustling on LinkedIn. I spent it working with my team, driving kids to swimming lessons and hosting an 11-year-old birthday party at Bounce.  

Unremarkable? Maybe. But it highlights the reality for so many working women. We’re making choices – balancing our careers with family and life’s demands. 

Maybe that’s why fewer of us are on the Campaign Brief list or similar lists? Because while some are busy networking, a lot of women are busy living. Priorities might look different, but that doesn’t mean we’re any less committed or capable. 

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