bushfires

DR MUMBO: Worst flatplanning of the year? 8

TODAY’S TRADE PRESS: MPA is dead; Nielsen set for online monopoly; Sponsorship loses out

British paper apologises for bushfires headline as telethon raises $21m 6

Comms industry responds to bushfires – PRs urged to get involved; Herald Sun’s yellow ribbon appeal; Twitterers to fall silent

COMMENT: Heard the one about the media group that thinks the bushfires are funny? 12

Nine reveals details of tonight’s bushfires telethon spectacular 1

How new and old media has been getting it wrong with the bushfires 11

Seven wins with Packed To The Rafters

COMMENT: Should Nine keep its telethon advertising revenue? 10

Google creates live bushfire map

Nine to hold bushfires telethon as ad agencies gear up to raise cash; News Ltd donates $1m; Seven $250,000; Fairfax $100k

Bushfires drive news audiences 2