TODAY’S TRADE PRESS: MPA is dead; Nielsen set for online monopoly; Sponsorship loses out
Australian Financial Review:
Consumer mag trade body Magazine Publishers of Australia has all but collapsed, and one of publishing’s most glamorous nights of the year has been cancelled, reports the AFR. It says that the MPA will no longer run ad campaigns to promote the medium – and it will axe its annual magazine awards. It appears that the MPA will exist in name only, with the five big publishers no longer paying fees.
However, according to Neil Shoebridge, glossy mag publishers shouldn’t be too gloomy. The quarterly circulation declines revealed in last week’s ABC figures were not as bad as some were expecting. He quotes ACP publisher Phil Scott as talking postively about men’s titles Ralph and Zoo which fell by 22% and 8%.
He also reveals that the ABC numbers show that newspapers used an increasing amount of discount copies to maintain their circulation figures.
