Campaign

VisitCanberra launches ‘One Good Thing After Another’ campaign by The Works 1

Oak creates ‘The Most Decisive Game Ever’ to launch new Strong Iced Coffee flavour 2

CGU Insurance celebrates seeing it through for Tropfest in latest brand campaign 1

Schweppes encourages consumers to unwind and revitalise in new campaign by BWM Dentsu 2

News Corp newspapers unite to campaign for politicians to pay attention to regional areas

Ad wrap: Woolworths’ Olympic spot; Kmart gets chilly; Ford for families, Compare the Market 3

Christopher Walken gets active in campaign launching Qantas’ new health insurance 17

Sprite turns to influencers and experiential in its bid to connect with younger consumers 6

Kellogg’s partners with YouTube influencer to push cereal as great start to the day 12

Ad wrap: Sportsbet’s Punters Club; Taking a road trip? Better have health cover; Supermarkets push Easter products

Luke Mangan hunts for Australia’s ‘foodie’ to mark Eastern and Oriental Express partnership

TBWA challenges male staff to ‘Take the Lead’ on International Women’s Day 6

Boost Juice parodies Miley Cyrus’ Wrecking Ball to promote its white chocolate protein balls 2

Pitch Watch: Creative agency named for Census campaign; Carsguide picks new content agency

Fox Sports spruiks ad-free sports coverage in new spot from Cummins & Partners 6

Cummins & Partners emerges as agency behind John West ‘Finnish Tuna’ sustainability stunt 13

Foodies encouraged to book a table at a top restaurant to help end world hunger 7

Officeworks uses real student success stories and competition in new campaign