VisitCanberra launches ‘One Good Thing After Another’ campaign by The Works

April 12, 2016 9:50

Tourism authority VisitCanberra has a launched a new campaign for the nation’s capital built around the idea of ‘One Good Thing After Another’.

The campaign, created by creative agency The Works, includes a series of five, curated one-minute films aimed at providing insight into the diversity of spending a weekend in Canberra.

https://www.youtube.com/watch?v=chr4Cn4FbpQ&feature=youtu.be

Douglas Nicol, director and creative partner at The Works, said: “Canberra is a destination that has a wide variety of experiences for all types of people wanting to spend a weekend away and ‘One Good Thing After Another’ was designed to reflect just that.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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