Google Play partners with Elizabeth Rose and R/GA to create interactive music video

Miranda Ward

April 12, 2016 9:44

Google has partnered with emerging artist Elizabeth Rose to create an interactive music video for its entertainment service Google Play.

Created in collaboration with R/GA, the video is for Rose’s new single Playing with Fire featuring Remi, allows fans to influence her emotions by tapping, swiping and tilting their mobile.

https://www.youtube.com/watch?v=Y7ZogEY5LSs

Sophie Hirst, Google Play marketing manager, said in a statement: “Elizabeth has a really strong sense of visual style and it comes through a lot in her music. Adding digital to this felt like a natural fit and we loved the idea of transforming a music video into something that her fans can hold in their hands and interact with.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.