cheap cheap

Woolworths: Where did it go wrong? 48

Leo Burnett lands Big W account from Saatchi & Saatchi with task of ‘repositioning’ brand 4

Samantha Jade reprises ‘Cheap Cheap’ in the freezer aisle of Woolworths in new ad 8

Mumbrella Creative Review Hangout: M&C’s Ross Berthinussen and 303Lowe’s Richard Morgan 5

Samantha Jade sings and dances for Woolworths’ ‘Cheap Cheap’ campaign 48

Woolworths adds ‘every day’ to ‘Cheap, Cheap’ strap 13

Coles focuses on ‘everyday’ lower prices in new campaign 3

Woolworths steps up ‘Cheap Cheap’ price-based messaging in new ad 33

Woolworths introduces animated birds as it promotes cut price bread 11