Dave Trott

Influencers and social media metrics are ‘fashionable nonsense’ 5

What every five-year-old knows about mnemonics

You must know the difference between ‘brand’ and ‘branding’, in order to reach the masses 2

We’re not always selling what we’re selling

A message to adland: Impact isn’t communication

Gourmet advertising is for awards juries, not real people

Looking beyond the bridge of awards 3

Adland hasn’t gone back to the 1950s, it’s gone back to ancient Greece 12

If it’s bad taste it’s not funny, and if it’s funny it’s not bad taste 2

Finding the negative: There’s always one 3

How to profit from other people’s ideas

How many strategic departments does it take to make a Beatles album cover? 17

The public prefer an interesting lie to a dull truth 2

Stop moaning about the lack of creativity and learn to see it

Stop justifying why no one’s looking at your ads 14

Today’s creative departments lack a sense of pride in the job 5

Advertisers should remember ordinary people don’t care about advertising 5