Dave Trott

Advertisers should be poets, but they don't know it DAVE TROTT

Dave Trott considers why advertisers are too embarrassed to utilise the most effective copywriting trick in the book. If they did, they’d be hooked.

Opinion

Advertisers should be poets, but they don’t know it

8 years ago

3

Opinion

Advertising has lost the art of showing, not telling

9 years ago

3

Opinion

Advertising jargon has become a smokescreen for people who don’t know what they’re doing

9 years ago

14

Features

‘Scam is for people who can’t win awards but desperately need approval’: Dave Trott in conversation with Mumbrella

9 years ago

6

Opinion

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