Emma Freedman

The rise of ‘datatainment’ to be decoded by Opta UK expert as full Sports Marketing Summit lineup is revealed Alex Hayes

The rise of ‘datatainment’ in sports and how leading clubs, codes, broadcasters and brands are utilising it will be the subject of a second keynote from Opta at the forthcoming Mumbrella Sports Marketing Summit. Also joining the line-up for the Summit which takes place on June 21 ar...

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