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The rise of ‘datatainment’ to be decoded by Opta UK expert as full Sports Marketing Summit lineup is revealed

June 7, 2017 9:35

The rise of ‘datatainment’ in sports and how leading clubs, codes, broadcasters and brands are utilising it will be the subject of a second keynote from Opta at the forthcoming Mumbrella Sports Marketing Summit.

Also joining the line-up for the Summit which takes place on June 21 are Suncorp’s Jenny Hutchison, CUB’s Chris Maxwell, Nine Network’s Sam Brennan and TV host Emma Freedman.

Datatainment is becoming an increasingly important way to engage fans in sports, giving them access to player performance stats in real time and after games.

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Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics
Channel Nine CUB datatainment Emma Freedman Mumbrella Sports Marketing Summit Opta Sam Brennan Simon Farrant Suncorp Wide World of Sports
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