emotive

Optus shakes up creative roster with TBWA Sydney joining list of agencies 19

Mumbrellacast: Gary Vee in the studio, plus 2Day FM axes breakfast, and Karl Stefanovic returns to TV

Australian Turf Club appoints Emotive to creative account

Optus aims to ‘change the future’ by giving women’s sport visibility in FIFA World Cup campaign 2

Optus takes aim at ‘sloppy’ choices in Emotive campaign 4

TBWA creative director Ben Clare joins Emotive as group creative director

Emotive hires Phoebe Cook as social distribution manager 4

Bonds opens annual Bonds Baby Search competition with ‘share the love’ campaign

‘Make words great again’: Rebel Wilson becomes ‘Minister for Words’ in Audible’s political ad 5

Emotive rebrands with new brand identity and positioning 5

Emotive wins big at the Mumbrella Entertainment Marketing Awards

Cuba Gooding Jr gets unsuspecting actors to spruik imaginary iPhone in Optus campaign 1

Lee Lin Chin sells Sydney Metro Northwest as ‘grooviest public transport project yet’ in government campaign 1

Campaign Review: Westpac’s ineffective advertising and Vegemite’s culturally relevant ad 13

No longer a ‘little island’ – how content marketing found its place in the world

Lynx takes aim at Aussie ball-tampering scandal in campaign starring Julian Dennison 1

Transport for NSW awards $1.4m Chatswood to Epping Station Link information campaign to Emotive

Optus dispatches cost cop Ray Meagher to the streets in latest prepaid mobile phone campaign 1