Cuba Gooding Jr gets unsuspecting actors to spruik imaginary iPhone in Optus campaign

October 12, 2018 3:02

Optus has released its latest Cuba Gooding Jr iPhone ad, this time with the actor and comedian directing actors to work with an imaginary smartphone.

The ad, created by Emotive, is Optus’ latest in a series of campaigns featuring Gooding including its previous iPhone X ad and the Excitement Just Right launch last year.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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1 COMMENTS

Huh? 12 Oct 18

Yes, but why?
Why this concept, and why him?
This ad tells me nothing about anything.

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Cuba Gooding Jr gets unsuspecting actors to spruik imaginary iPhone in Optus campaign

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