WPP loses third global account in one week as United Airlines switches to DAN
In another big blow for global advertising and communications holding group WPP, United Airlines has moved its media account from Wunderman to Dentsu Aegis Network (DAN).
According to AdWeek, Dentsu Aegis Network’s Carat will handle the global media planning and buying account while Merkle will be responsible for its social media and targeted marketing.
United Airlines has appointed Dentsu Aegis Network as its global media agency of record
-$200m in rev since the STW/WPP merger and that’s only AUS. But there’s nothing see here, it’s all great.