Yesterday afternoon saw Optus reveal one of the biggest agency reshuffles in recent memory. Two agencies have lost their biggest client. Others face a battle for every piece of work. And the winners are now gearing up for hiring sprees. The make-up of the roster, which also covers si...
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Optus' new roster: Why these agencies? Where are the brands headed? What does it mean for a new CMO? The impact for Telstra
