2015 Annual: The year that was – November
2015 was another year of major change and transformation in the media and marketing world. Mumbrella’s Nic Christensen and Miranda Ward provide a month-by-month recap of the most read and biggest stories that affected the industry.
The month kicked off with a surprise as Optus grabbed the broadcast and digital rights for the English Premier League, challenging both Telstra and Fox Sports in a single step. The telco won the rights to all 380 Premier League Games for three years commencing in August 2016, stripping Fox Sports of one of its marquee properties.
Woolworths was forced to pull an online ad featuring Michelle Bridges. The video drew the ire of people who grow their own fruit and vegetables, condemning the supermarket for labelling them as “freaks”.
