Christmas

Breville rolls out global festive campaign featuring CWA-made Christmas knitwear

Is Woolies’ decision to recycle last Christmas’ TV campaign the smart play?  3

Mumbrellacast: The $300m Australian content law; Woolies pre-loved Xmas campaign; and SCA and Seven green light upsets investor

Woolworths recycles 2024 Christmas ad, redirects marketing budget

The marketing shift brands can’t ignore this festive season

‘Tis the season! We’ve gift wrapped all your favourite Christmas campaigns of 2024

Hawke’s delivers some honesty this Christmas, via Bureau of Everything

It’s beginning to look a lot like Christmas on the ARIA charts

Amplify releases card game to find the greatest Santa of all

Altos Tequila wants you to do Christmas smarter but definitely not harder with new guide, via Emotive

‘Have yourself a lonely little Christmas’: Lifeline raises awareness of loneliness this festive season, via Thinkerbell

Christmassy Campaign Review: ‘Doesn’t deliver enough character or story interest to draw us in’ – QIC, Westfield, Myer

‘Santastrophe’: Airbnb launches special festive spot

Dolce&Gabbana launches ‘holiday market’ activation in Sydney

Delivery driver shortage to plague Black Friday and Christmas period

AAMI nails the Aussie Christmas experience in first festive campaign via Ogilvy

Research finds contextually relevant ads are preferred by Australians