Woolworths recycles 2024 Christmas ad, redirects marketing budget
Meanwhile, Coles debuts new Christmas spot and Coca-Cola taps AI again.
The carrot returns: Woolies says it has redirected funds it would have used for a new TVC
Viewers were left with more déjà vu than Christmas cheer when Woolworths unwrapped its 2025 festive campaign this week, opting to revive last year’s “Make This Christmas a Classic” ad instead of producing new creative.
The supermarket giant told Mumbrella it has redirected funds from creating “a new large-scale TV advert” to other measures focused on cost-of-living relief.
