‘Santastrophe’: Airbnb launches special festive spot
This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.
Airbnb has launched a special holiday spot, ‘Santastrophe’, narrated in the style of the infamous ‘A Visit From St. Nicholas’ poem.
As part of its ongoing ‘Get an Airbnb’ brand platform – which highlights key differences between Airbnbs and hotels – the new spot feature’s the campaign’s signature, playful animated style, developed by the brand’s in-house creative team.
It shows that the festive season is better in an Airbnb – with hotels causing too many problems for Santa to deliver presents.
It maps out all the obstacles Santa could face in a hotel, including dodgy key cards, long reception lines, and the obvious, a lack of chimney.
The creative team rendered dozens of bad encounters for Santa – many of which did not make the cut for the final spot – including one featuring a child who pressed all the buttons in the elevator, which prompted Santa to pull out his list and move the child from nice, to naughty.
Santa’s outfit also features a small Easter egg – the gold stitching on his red coat is in the shape of the Belo, the Airbnb logo.
The campaign is live across social, TV, and cinema, in Australia, the US, Canada, the UK, Germany, Mexico, and Brazil.
Related Content
SUBSCRIBE
Sign up to our free daily update to get the latest in media and marketing.
