‘Santastrophe’: Airbnb launches special festive spot
This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.
Airbnb has launched a special holiday spot, ‘Santastrophe’, narrated in the style of the infamous ‘A Visit From St. Nicholas’ poem.
As part of its ongoing ‘Get an Airbnb’ brand platform – which highlights key differences between Airbnbs and hotels – the new spot feature’s the campaign’s signature, playful animated style, developed by the brand’s in-house creative team.