2015 Annual: Top 10 Mumbrella analysis pieces and features
As we reflect on 2015 here are some of the most read analysis and feature pieces produced by the Mumbrella team.
A slow motion car wreck: The unravelling of Droga5 Sydney
In just seven years of existence Droga5 Sydney experienced dizzying highs and crashing lows. Steve Jones looks at how it became Australian marketing’s cautionary tale.
“This was obviously a very difficult decision, both professionally and personally, and as a proud Australian, it was a bitter pill to swallow,” admitted David Droga in the announcement his Sydney operation was to close.
No other agency has launched with so much hype, garnered so many headlines along the way, and fizzled out so quickly. But does the blame lie with management or clients?
