2015 Annual: The year that was – October
2015 was another year of major change and transformation in the media and marketing world. Mumbrella’s Nic Christensen and Miranda Ward provide a month-by-month recap of the most read and biggest stories that affected the industry.
Westpac kickstarted October with its not-at-all scripted exchange with Airbnb on Twitter.
Social media users quickly called out the brands’ lack of authenticity and no one was surprised when the two brands unveiled its marketing arrangement days later which involved Westpac giving away 50 $250 Airbnb vouchers, while using the promotion to spruik its home loan packages.
https://www.youtube.com/watch?v=zEfbeimQqXI
