Westpac and Airbnb unveil ‘partnership’ flagged in carefully-scripted Twitter conversation
Big four bank Westpac has unveiled its ‘promising’ marketing arrangement with online accommodation broker Airbnb after flagging the tie up last week during an awkward and apparently carefully-scripted Twitter conversation.
https://youtu.be/zEfbeimQqXI
The campaign, called ‘Spare, Spare Room’, includes a 30-second video posted on Westpac’s YouTube account showing a new homeowner being crowded out of her own small apartment by her parents.
The collaboration appears to involve Westpac giving away 50 $250 Airbnb vouchers, while using the promotion to spruik its home loan packages. DDB is Westpac’s creative agency of record, and Mediacom is its media agency.
Brands having conversations with themselves are brands that should stay out of social media until they know what to do with it.
Westpac did an ad for Airbnb.
Yes, Westpac did an ad for Airbnb.
Still it beats the flash banners that Westpac and St George are still running even though Flash is blocked by Chrome so no one sees them.
“Thanks for the money for the deposit mum and dad, lord knows I wouldn’t have been able to afford this place without your help, I love you so much…now bugger off.”