Fresh Food People

Woolworths: Where did it go wrong? 48

Coles takes fresh food battle to Woolworths as supermarket marketing war goes on 13

Don’t let puns become another victim of the Woolworths Anzac debacle 11

Carrspace cops a bashing in the social space 7

Woolworths campaign aligned brand ‘too closely’ with Anzac Day to succeed say experts 22

Woolies’ best apologies 1

Woolworths promotes Jamie Oliver dinnerware and vouchers 6

Woolworths’ return to ‘fresh food people’ tagline splits marketers 27

Live blog: Monday, August 11

Woolworths brings back ‘Fresh Food People’ positioning in first brand campaign from Leo Burnett 47