Live blog: Monday, August 11
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- EMMA: Media buyers question numbers which show 15 people read every copy of Zoo Magazine
- Woolworths brings back ‘Fresh Food People’ tagline for new campaign
- TV ratings: The Voice Kids finale falls flat, but Baby Gammy and The Block help Nine to win
- Opinion: Which agency job gives the best ROI?
- DDB Sydney ECD Dylan Harrison leaves to start directing career
- Andy Lark slams Telstra, warns marketers to be careful when outsourcing their brands
4:35pm- The Sydney Morning Herald has an article about the reaction to last night’s interview by Tara Brown of the parents of baby Gammy on 60 Minutes. Then show sparked 11,000 tweets apparently, where an average evening only generates around 2,000 tweets. The show did well despite a later than usual air time last night.
3:28pm – We’ve taken a long hard look at the first year-on-year stats from the EMMA readership data, which show a few very interesting things, including every copy of Zoo Magazine being read by 15 people, and a lot of rises in readership for some struggling print products. Media buyers want some answers on what it all means.
