A week after the Stoner Sloth anti-drug campaign became the butt of numerous jokes on the internet the ad agency behind it has come out to defend it, saying the majority of critics are not its target audience. Saatchi & Saatchi was the creative agency commissioned by the NSW Governm...
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Saatchi & Saatchi says critics of $500,000 Stoner Sloth campaign are not target audience
